Unlock a new world of opportunities

Virtual EventOctober 21, 2020

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What is it about

Following the success of GBM's DX Summit 2019, we'd like to welcome you to our next edition, Unlock DX – GBM Digital Summit 2020 — an interactive virtual world where leading industry analysts and practitioners will gather to discuss the role of cloud in unlocking digital transformation (DX) opportunities.

As companies embark on their DX journeys, they face several key challenges – most notably pressure on budgets, the prevalence of weak and non-scalable infrastructure, the proliferation of data silos, the continued use of monolithic legacy applications, and a shortage of suitable skills.

The increasing power of cloud computing to drive innovation and unlock transformational value cannot be overstated. The Journey to Cloud — a roadmap for transformation presented by GBM — can help organizations that are facing disruption transform from simply being resilient to becoming disruptors themselves, thereby enhancing their competitive edge.

Who is It For

The Summit has been designed as an information-sharing platform for a select group of CXOs and line-of-business executives. The content will address global and regional DX priorities and challenges, as well as the role of cloud in powering the agility, scalability, and innovation needs of companies operating in the domestic market.

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Key Topics

Global and regional analysts and industry experts will share best practices around the Journey to Cloud and its potential to unlock digital transformation. They will explain how traditional business models continue to be disrupted and provide you with all the guidance required to:

Business Agility



Seizing the Upside of Turbulence

Cloud & COVID-19



The Future of your Cloud Journey in a Post Covid-19 World

Tech Trends



The Emerging Cloud Trends in the Region

Data & Analytics



Leverage AI & Advanced Analytics to unlock the power of your data

Business Applications



How Cloud Strategies can Transform your Business Applications and Innovations

Security



Re-imagining Security in a Hybrid Environment

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Our Expert Club

Global and regional analysts and industry experts will share best practices around the Journey to Cloud and its potential to unlock digital transformation. They will explain how traditional business models continue to be disrupted and provide you with all the guidance required to:


Amr Refaat

Chief Executive Officer, Gulf Business Machines (GBM)

Donald Sull

Celebrated Author & Senior Lecturer, MIT Sloan School of Management

Steven Frantzen

Senior VP, EMEA Region & MD, CEMA Region, IDC

Cherif Morcos

VP Digital Business Solutions, GBM

Miguel Khouri

General Manager, Abu Dhabi & Yemen, Gulf Business Machines (GBM)

Zainab Al Quwaitaei

Enterprise Information, and Communication Technology Director, Emirates Nuclear Energy Corporation (ENEC), UAE


Dr. Ammar H. Alhusaini

Deputy Director General, Central Agency for Information Technology (CAIT)

Sanjay Khanna

Chief Information Officer- RAKBANK

Abdullah Al-Rashdi

Chief Digitalization Architect, Petroleum Development Oman

Mostafa Zafer

Vice President, Cloud & Cognitive Software, MEA, IBM

Eric Horring

Enterprise Architect, Gulf Business Machines (GBM)


Sharif Mazhar

Director - AI & Analytics, Gulf Business Machines (GBM)

Rajesh Nagpal

Director Sales, Gulf Business Machines (GBM)

Your Journey To Cloud Starts Now

No matter where you are in your transformational journey, the Journey to Cloud features a roadmap presented by GBM, that can help organizations facing disruption to go from simply being resilient to becoming disruptors in their own right and increase their competitive edge

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Our Partners

Strategic Partner
Research Partner
Media Partner

Contact Us

Conference Manager - IDC ME
Mobile: +971 52 9125993
Email: rmustafa@idc.com

About GBM

30 Years | 7 Countries | 1500+ Employees

With more than 30 years of experience, 7 offices and over 1500 employees across the region - Gulf Business Machines (GBM) is a leading end-to-end digital solutions provider, offering the region’s broadest portfolio, including industry-leading digital infrastructure, digital business solutions, security and services.

We have nurtured partnerships with the world’s leading technology companies and invested in a talented, skilled workforce to implement solutions that cater to customer’s specific, complex and diverse business needs. With on-the ground, readily available expertise, GBM provides round-the-clock support to customers across the region.