Unlock a new world of opportunities

Virtual EventOctober 21, 2020

Relive the Experience


Time Event & Speakers

Welcome Address

Amr Refaat
Chief Executive Officer, Gulf Business Machines (GBM)

Seizing the Upside of Turbulence

Donald Sull
Celebrated Author & Senior Lecturer, MIT Sloan School of Management
Turbulence is the central feature of modern markets. Leaders face a steady stream of events — pandemics, disruptive technologies, macroeconomic shocks, political upheavals, and natural disasters — that can dethrone longstanding incumbents. But volatility also creates opportunities to grow revenues and profits. To seize the upside of turbulence, leaders must balance agility with resilience — the ability to take a competitive punch. This session will introduce a framework for thriving in volatile markets, including examples and practical tips for leaders.



Key Considerations for Planning and Transitioning to the Cloud

Steven Frantzen
Senior VP, EMEA Region & MD, CEMA Region, IDC

Accelerating the Journey to Cloud

Cherif Morcos
VP Digital Business Solutions, GBM

Panel Discussion: Charting the journey to the Cloud

Miguel Khouri
General Manager, Abu Dhabi & Yemen, Gulf Business Machines (GBM)
Zainab Al Quwaitaei
Enterprise Information, and Communication Technology Director, Emirates Nuclear Energy Corporation (ENEC), UAE
Dr. Ammar H. Alhusaini
Deputy Director General, Central Agency for Information Technology (CAIT)
Sanjay Khanna
Chief Information Officer- RAKBANK
Abdullah Al-Rashdi
Chief Digitalization Architect, Petroleum Development Oman
Mostafa Zafer
Vice President, Cloud & Cognitive Software, MEA, IBM

In this panel discussion, eminent CIOs from the Gulf region, along with IDC analysts and technology experts from GBM will discuss the role of cloud in driving digital transformation in the organization and identify best practices for preparing for the cloud journey and addressing the steps involved in that journey.


Parallel Session (Parallel Sessions)

Track A

13:00 - 13:15

Government Use Case: Winning the Digital Citizen with DX

Eric Horring
Enterprise Architect, Gulf Business Machines (GBM)

Track B

13:00 - 13:15

Retail Use Case: J2C: The Journey to Competitiveness 1+1 = 3: Data Models that Increase Revenue

Sharif Mazhar
Director - AI & Analytics, Gulf Business Machines (GBM)

Track C

13:00 - 13:15

Banking Use Case: Digital Reinvention & Resilience – Becoming a Digital-First Provider

Rajesh Nagpal
Director Sales, Gulf Business Machines (GBM)

Visit the Experience Zone & Meet with us!

Contact Us

Conference Manager - IDC ME
Mobile: +971 52 9125993
Email: rmustafa@idc.com

About GBM

30 Years | 7 Countries | 1500+ Employees

With more than 30 years of experience, 7 offices and over 1500 employees across the region - Gulf Business Machines (GBM) is a leading end-to-end digital solutions provider, offering the region’s broadest portfolio, including industry-leading digital infrastructure, digital business solutions, security and services.

We have nurtured partnerships with the world’s leading technology companies and invested in a talented, skilled workforce to implement solutions that cater to customer’s specific, complex and diverse business needs. With on-the ground, readily available expertise, GBM provides round-the-clock support to customers across the region.